The fascinating thing about this sticker is power of Fat Head’s brand identity. So many tourist to Pittsburgh have visited Fat Head’s Saloon. They seek out the place from word of mouth and because of the identity Fat Head’s created with being known for high quality, Pittsburgh originality, and a large beer selection. Just goes to show that the greater the identity of a business the greater chance there is to create success.

This concept has been terrific for Fat Head’s and gives them opportunity to grow their business, even if that means outside of Pittsburgh. Not to long ago Fat Head’s decided to begin to brew their own beer. They turned to a great brewmaster and began operations in Cleveland. Because of Fat Head’s food reputation here in Pittsburgh they entered the restaurant business in Cleveland turning the brewery into a brewpub offering the same excellent food (with more Cleveland inspired names) while serving their fresh brewed line of beer.